About Me
About Me
hey there! i'm aaron
hey there! i'm aaron
I'm a Product Designer based in Cape Town. The best solutions come from co-creating with users, not dictating what they need.
I'm a Product Designer based in Cape Town. The best solutions come from co-creating with users, not dictating what they need.
Design Philosphy
Great design emerges from co-creation, where diverse perspectives shape solutions and decisions are guided by evidence and user needs rather than hierarchy.
I listen deeply, question assumptions, and design solutions that balance creativity with logic to craft solutions that meaningfully impact users' lives.
My Skills
Product Design
UX Design
UI Design
Design Systems
Information Architecture
Prototyping
Wireframing
Interaction Design
User Testing
UX Research
Leadership
My Tools
Figma
Sketch
Adobe Creative Cloud
Miro
Maze
Da Vinci Resolve
AI-Assisted Development
Frontend Development
HTML/CSS
Firebase
Claude Code
VS Code
GitHub
Microcontrollers (ESP32)
IoT Systems
Design Process
Design is not linear, but while I navigate the twists and turns, a design thinking framework keeps me orientated as I adapt, test and refine along the way.
01
Discovery
Understanding users, contexts, and problems through research, interviews, and observation reveals the insights that shape everything we create for the user.
02
Define
Research becomes direction when synthesized into clear problem statements, user needs, and design principles that shape solutions and guide decisions
03
Ideate
Brainstorming, sketching, and co-creation help explore diverse solutions without constraints, generating possibilities before narrowing down the strongest ideas.
04
Prototype
Prototyping brings concepts to life from low-fidelity wireframes to high-fidelity clickable prototypes that make ideas tangible enough to test with users and stakeholders.
05
Test
Putting prototypes in users' hands reveals how they interact, what breaks, and what works, gathering feedback that drives iteration and informed decisions.
06
Impact
Design doesn't end at launch. Measuring adoption, usage, and outcomes holds solutions accountable to their goals and informs continuous improvement.
07
Reflect
Stepping back to assess what worked and what didn't generates learnings that shape how future challenges are approached.
Outside Work
Philosophy
I love questioning life beyond daily routines, exploring deeper meaning and purpose.
Movement
From yoga and hiking to calisthenics and gym sessions, staying active keeps me grounded and focused.
Builder and tinkerer
I geek out on microcontrollers and IoT projects - they let me bridge design and engineering, turning concepts into working physical prototypes.
Adventure
I love adventure and pushing my limits. I walked the Camino from Portugal to Spain and spent a month in India diving deep into yoga philosophy.
Photography and music
Photography and music keep me creatively grounded outside of design work.
Design Philosphy
Great design emerges from co-creation, where diverse perspectives shape solutions and decisions are guided by evidence and user needs rather than hierarchy.
I listen deeply, question assumptions, and design solutions that balance creativity with logic to craft solutions that meaningfully impact users' lives.
My Skills
Product Design
UX Design
UI Design
Design Systems
Information Architecture
Prototyping
Wireframing
Interaction Design
User Testing
UX Research
Leadership
My Tools
Figma
Sketch
Adobe Creative Cloud
Miro
Maze
Da Vinci Resolve
AI-Assisted Development
Frontend Development
HTML/CSS
Firebase
Claude Code
VS Code
GitHub
Microcontrollers (ESP32)
IoT Systems
Design Process
Design rarely follows a straight path, my framework keeps me grounded while I adapt, test, and refine based on what I learn.
01
Discovery
Understanding users, contexts, and problems through research, interviews, and observation reveals the insights that shape everything we create for the user.
02
Define
Research becomes direction when synthesized into clear problem statements, user needs, and design principles that shape solutions and guide decisions
03
Ideate
Brainstorming, sketching, and co-creation help explore diverse solutions without constraints, generating possibilities before narrowing down the strongest ideas.
04
Prototype
Prototyping brings concepts to life from low-fidelity wireframes to high-fidelity clickable prototypes that make ideas tangible enough to test with users and stakeholders.
05
Test
Putting prototypes in users' hands reveals how they interact, what breaks, and what works, gathering feedback that drives iteration and informed decisions.
06
Impact
Design doesn't end at launch. Measuring adoption, usage, and outcomes holds solutions accountable to their goals and informs continuous improvement.
07
Reflect
Stepping back to assess what worked and what didn't generates learnings that shape how future challenges are approached.
Outside Work
Philosophy
I love questioning life beyond daily routines, exploring deeper meaning and purpose.
Movement
From yoga and hiking to calisthenics and gym sessions, staying active keeps me grounded and focused.
Builder and tinkerer
I geek out on microcontrollers and IoT projects - they let me bridge design and engineering, turning concepts into working physical prototypes.
Adventure
I love adventure and pushing my limits. I walked the Camino from Portugal to Spain and spent a month in India diving deep into yoga philosophy.
Photography and music
Photography and music keep me creatively grounded outside of design work.